In a crowded digital world, your brand is more than a logo—it’s the sum of every impression you make. A strong visual identity doesn’t just look good; it builds trust, drives recognition, and turns first-time visitors into loyal customers.
At PoleToo, we design strategic visual identities and comprehensive digital brand books that unify your message across every touchpoint—online, in print, and in code. From startups to established enterprises, we help Iranian and global businesses express their essence with clarity, consistency, and confidence.
Your brand deserves more than aesthetics. It deserves architecture.
Strategic Brand Discovery
Define your mission, values, audience, and competitive differentiators.
Logo & Symbol Design
Distinctive, scalable, and meaningful marks built for digital and print.
Color Palette & Typography System
Emotionally resonant combinations that reflect your personality and ensure readability.
Imagery & Iconography Guidelines
Custom photo styles, illustration rules, and icon sets that reinforce your voice.
Digital Brand Book (Interactive PDF or Web-Based)
A living, searchable guide for your team and partnersaccessible, updatable, and developer-friendly.
UI/UX Brand Integration
Seamless application of your identity into websites, apps, and dashboards (e.g., filego.ir).
Social Media & Digital Asset Kits
Pre-sized templates for Instagram, LinkedIn, banners, email headers, and more.
Developer Handoff Package
Clean SVGs, CSS variables, font files, and usage rules no external dependencies.
A traditional PDF brand guideline gathers dust. A digital brand book—especially one built with performance and usability in mind—becomes a living asset:
- Always accessible online
- Easily updated without reissuing files
- Developer-ready with embedded code snippets
- Enforces consistency across marketing, design, and engineering teams
At PoleToo, UI/UX isn’t a phase it’s a commitment to human-centered engineering.
1. Discovery & Positioning
Understand your business goals, audience, and market landscape.
2. Moodboarding & Direction
Explore visual directions based on tone, emotion, and industry context.
3. Logo & Core Identity Design
Create 3–5 refined concepts, then iterate to final approval.
4. System Expansion
Define color, typography, spacing, imagery, and UI components.
5. Brand Book Assembly
Structure guidelines for real-world use with clear dos, don’ts, and examples.
6. Digital Delivery
Provide web-based brand portal (HTML/CSS) + downloadable assets (SVG, PNG, PDF).
7. Team Onboarding
Optional training session for your marketing and dev teams.
8. Ongoing Support
Update your brand book as your business evolves.
At PoleToo, we don’t just build websites we build digital foundations for growth.
Because we understand the technical realities of modern web development (like your preference for self-hosted assets and minimal dependencies), we ensure:
- All logos are delivered in vector (SVG) and raster (PNG/WebP) formats
- Fonts are optimized for self-hosting (no Google Fonts or CDN reliance)
- Color systems include CSS variables and HEX/RGB codes
- Brand books load fast, work offline, and respect your infrastructure
This isn’t just design—it’s engineered branding.
- Startups launching their first product (e.g., SaaS platforms like filego.ir)
- Companies rebranding or expanding into new markets
- Enterprises seeking consistency across departments and digital products
- Tech firms that need developer-friendly brand systems
If your team struggles with inconsistent logos, mismatched colors, or unclear usage rules—you need a PoleToo brand book.
At PoleToo, we believe great brands are designed with purpose and built to last.